The 28-year-old Swedish influencer and founder of the multimillion-dollar fashion brand Djerf Avenue, Matilda Djerf, has become a global icon for her Scandi-chic style, signature bouncy hair, and authentic approach to life.
As of July 2025, her star continues to rise, with a recent June 2025 collaboration with Hailey Bieber’s Rhode brand for a limited-edition lip gloss, showcasing her influence in fashion and beauty.
Beyond her professional success, fans are curious about her personal life, especially her romantic relationship. In this article, we’ll explore what we know about Matilda and her boyfriend in engaging way, keeping her values of kindness and authenticity at the forefront.
Who Is Matilda Djerf’s Boyfriend?
Matilda Djerf’s boyfriend is Rasmus Johansson, a Swedish entrepreneur and the CEO of Djerf Avenue, the fashion brand they co-founded in 2019. Their relationship began in 2016 during a trip to the Caribbean, where Matilda started sharing her now-iconic bikini looks on Instagram, with Rasmus often behind the camera as her photographer. This marked the beginning of her influencer journey and their shared path in both love and business.
Rasmus, who prefers to stay out of the spotlight, has been a key figure in Matilda’s life, supporting her vision for Djerf Avenue, which emphasizes size-inclusive, sustainable fashion with signature prints like blueberry and strawberry. Their partnership is a blend of romance and collaboration, making them a power couple in the fashion world.
Are Matilda and Rasmus Still Together?
Matilda Djerf and Rasmus Johansson are together, both romantically and professionally. A December 2024 interview with Dagens Industri featured them addressing workplace challenges at Djerf Avenue as a team, indicating their relationship remains strong.
In the interview, they discussed navigating the brand’s rapid growth and responding to 2024 allegations of a toxic work environment, showing a united front. Matilda has also shared glimpses of their life together, such as in a September 2024 Vogue Singapore feature about their Stockholm apartment, where she mentioned moving in with Rasmus in February 2024, describing their home as a “safe and calming” space.
Fan speculation about their relationship status has surfaced occasionally, particularly in 2023 when some noticed Rasmus’s absence from Matilda’s Instagram posts. A discussion on a social platform from April 2023 questioned whether they were still dating, with some users pointing out that Matilda referred to “my summer house” instead of “our summer house” in a post.
However, others confirmed seeing them together in a vlog and at a Djerf Avenue pop-up, dispelling breakup rumors. More recent content, like Matilda’s December 2024 Instagram “photo dump” featuring their dog Rufus and their shared life, suggests they’re still a couple. There’s no evidence of a breakup or any ex-boyfriend in the public domain, and Matilda has not been linked to anyone else.
The Couple’s Journey: Love and Business
Matilda and Rasmus’s relationship is deeply intertwined with their professional lives. They met in high school and began dating around 2016, according to reports. Their shared love for travel kickstarted Matilda’s influencer career, with Rasmus photographing her during trips to the Caribbean, Bali, and Australia.
These early posts, starting with bikini photos that gained her 3,000 followers overnight, laid the foundation for her 3.1 million Instagram followers and 1.5 million TikTok followers today. In 2019, they launched Djerf Avenue, which grew from a small operation in Matilda’s parents’ apartment to a $35 million brand by 2024, known for its ethical production and body-positive ethos.
Their dynamic as life partners and business partners is unique. In a January 2024 Forbes interview, Matilda and Rasmus discussed the challenges of balancing their personal and professional lives, with Matilda noting, “Maintaining a healthy work-life balance is a constant challenge, especially since we are partners in both aspects, which can be both fun and challenging.”
Rasmus, as CEO, handles the operational side, while Matilda is the creative force and public face of the brand. Their collaboration has led to successes like sellout collections and pop-up shops in cities like London and New York, though it hasn’t been without hurdles.
Navigating Controversies Together
In 2024, Djerf Avenue faced significant scrutiny when Swedish newspaper Aftonbladet published an investigation alleging a toxic work environment, including claims of bullying, favoritism, and body-shaming by Matilda. Employees reported feeling “broken” and described incidents like Matilda criticizing a plus-size model’s appearance, which clashed with the brand’s inclusive image.
Both Matilda and Rasmus responded, with Matilda issuing a public apology on Instagram, admitting she was unprepared for leadership and promising changes like hiring experienced managers and conducting anonymous employee surveys. Rasmus, in the Dagens Industri interview, acknowledged his role in failing to address employee concerns adequately, emphasizing their commitment to improving the workplace.
This controversy sparked discussions about their leadership, with some questioning whether Rasmus, who has no prior CEO experience, was equipped for the role. However, their joint response and continued collaboration suggest they’re working through these challenges as a team. Matilda’s apology highlighted her growth, stating, “I had never led a team prior to this, and under a lot of stress, I failed to be the leader I wish to be.” Their openness about these issues reflects the authenticity they strive for, even in tough moments.
Matilda’s Life Beyond Romance
To understand Matilda’s relationship, it’s helpful to know more about her life. Born on April 8, 1997, in Borås, Sweden, Matilda is 28 years old as of 2025. She grew up in a small town, the youngest of three siblings, and lived in Monterey, California, for two years, where she faced bullying at school.
This experience shaped her advocacy for mental health and body positivity, core values of Djerf Avenue. She didn’t pursue college, instead choosing travel and content creation, which led to her influencer career. Her height, often asked about, is approximately 5’6” based on modeling profiles, though she doesn’t focus on measurements like height or weight in her content, emphasizing confidence over conventional standards.
Matilda’s family includes her parents and two older siblings, though she keeps details private. There’s no public information about a sister specifically, but her family’s support has been evident in her journey. She and Rasmus share a four-year-old dog, Rufus, who often appears in her posts, adding warmth to her curated aesthetic.
As for children, Matilda has no kids, focusing instead on her career and brand. Wedding rumors have circulated, but there’s no evidence of a marriage or engagement, and Matilda hasn’t addressed such speculation.
Her net worth, estimated between $3.35 million and $34.5 million in 2025, reflects Djerf Avenue’s success and her social media partnerships. The brand’s growth, from $8 million in 2021 to $35 million in 2024, underscores her entrepreneurial drive.
Despite controversies, like a 2023 TikTok issue over copyright strikes against creators posting dupes, Matilda remains a trendsetter, with her “Matilda Djerf hair” garnering 13.8 billion TikTok views.
Why Fans Care About Her Love Life
Matilda’s fans are drawn to her relatable, aspirational lifestyle, from her cozy Stockholm apartment to her ethical fashion choices. Her relationship with Rasmus adds to this appeal, as their love story—starting as high school sweethearts and building a brand together—feels like a modern fairy tale.
Unlike some influencers who share every detail, Matilda keeps her romance private, sharing just enough to maintain authenticity without oversharing. This balance makes fans curious about details like Rasmus’s age (reportedly close to Matilda’s, around 28 or 29 in 2025) or their future plans, but she prioritizes her brand and community over personal disclosures.
The lack of confirmed ex-boyfriends or past relationships in public records suggests Rasmus has been her primary partner throughout her rise to fame. Speculation about breakups or new boyfriends often stems from social media pauses, like in 2023, but these have been debunked by their continued collaboration and shared life glimpses.
Matilda’s focus on positivity and growth, even after setbacks, aligns with her brand’s ethos of kindness and respect, making her relationship a source of inspiration for fans.
Conclusion
Matilda Djerf’s relationship with Rasmus Johansson is a cornerstone of her personal and professional life. They remain a couple, navigating the highs and lows of running Djerf Avenue while maintaining their high school sweetheart bond. From their Caribbean beginnings to their $35 million fashion empire, their story is one of love, ambition, and resilience. Despite challenges like workplace controversies, their commitment to growth and authenticity shines through, making them a relatable yet aspirational pair.
For fans wondering about Matilda’s boyfriend, Rasmus is her partner in every sense, and their journey continues to inspire. If new details emerge, we’ll keep you updated, but for now, Matilda and Rasmus are thriving together, building a brand and life rooted in shared values.
